Business Owner

Mush! Mush!

“Only the lead dog in a dog sled team gets a change of view” or indeed the clearest view. Hopefully, when you visualise a team of dogs you can imagine the view all the other dogs get. So I won’t dwell on that! Many business owners believe they should lead from the front, lead by …

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When your experience will let you down

Rightly proud of their success they feel that they have seen it all and can rely on their experience to successfully face the future.

Typical responses from SME owners are:

“We have been really successful to date, so we must be doing things right”

“I’ve got 25 years’ experience, so I know what I’m doing.”

Reliance on experience can create a dangerous Business Comfort Zone (BCZ) which blinds the owner to possible dangers as well as opportunities. The BCZ creates a ‘wait and see’ approach leading to reactive knee-jerk responses rather than a proactive, considered approach to face these new events.

How, when and what the owner’s strategic response is, will have a significant impact on the future of all the business’s stakeholders.

‘Outside In’ Marketing

I met with a business owner last week who has tried unsuccessfully for some years to break through a turnover figure which he has been desperate to achieve for many years. He has got very close in the last few years, without making that final break through which would bring him the level of success he was looking for.