When your experience will let you down

Rightly proud of their success they feel that they have seen it all and can rely on their experience to successfully face the future.

Typical responses from SME owners are:

“We have been really successful to date, so we must be doing things right”

“I’ve got 25 years’ experience, so I know what I’m doing.”

Reliance on experience can create a dangerous Business Comfort Zone (BCZ) which blinds the owner to possible dangers as well as opportunities. The BCZ creates a ‘wait and see’ approach leading to reactive knee-jerk responses rather than a proactive, considered approach to face these new events.

How, when and what the owner’s strategic response is, will have a significant impact on the future of all the business’s stakeholders.