Business coaches to guide your business success

As a Small to Medium business owner (5-250 Employees), growth can be slow and challenging because of a lack of resources… time, expertise, money, people… But it doesn’t have to be this way!

Here at Fluid, we partner with Small to Medium business owners to guide their decisions and planning. We take the frustration and guesswork out of your journey using a proven framework called the LEVELS. The Levels Framework® can accelerate your business growth and give you the financial freedom to enjoy business and life. 

Take the first step and schedule a no-obligation call with one of the team.

The friendly faces at Fluid Business Group

Andy Sleet

Business Coach
With 25 years of experience, Andy specialises in production, process, lean strategy and readying for sale.
Connect with Andy

Peter Boolkah

Business Coach
With over 20 years of experience, Peter specialises in helping owners experiencing rapid growth.
Connect with Peter

Ray Moore

Founder & Managing Coach
Founder, managing coach and creator of the Levels Framework ® . Ray laid the foundations we’re built on.
Connect with Ray

Natalie Moore

Managing Director
Sailing the Fluid ship, Natalie ensures we consistently deliver the best business coaching in the industry.

Cheri Millgate

Office Manager
Cheri keeps the Fluid office in-check, from finances to project management Cheri has it covered.

Laura Emery

Brand Manager
Laura manages our website and the Fluid Business Podcast, ensuring our brand values are communicated throughout.

Helen McDermott

Digital Marketing Manager
From email marketing, social media and our online courses, Helen is committed to ensuring our digital presence excels.

Learn more about the Levels Framework®

At its simplest, the Levels Framework® is a manual for growth that focuses on the changes a business should put in place to make the difficult transition up from a small to medium-sized company. At its most complex, it’s a guide to challenging and changing your entire way of thinking.

Developed in house, the Levels Framework® introduces business owners to a new way of thinking through a logical and insightful analysis of the challenges of business ownership. It has enabled SME businesses across the globe to identify where they are, their challenges, and how to get to where they want to go.

It focuses on building balanced businesses – meaning that the 4 drivers that interact with all businesses; time, team, money and delivery are all in balance – giving the owner freedom and long-term sustainable wealth.

Is it relevant for my business?

The Levels Framework® perfect for small to medium-sized enterprises (SMEs) i.e. those employing under 250 people. It has been discussed at length with a wide range of business professionals and has stood up to academic scrutiny. Most importantly, it’s been successfully put into practice by growing businesses with fantastic results over the last fourteen years. To put it simply – it works.

Making the complicated simple is our ethos and one which enables business owners & entrepreneurs to understand the path they are on and what they need to do to move forward.

At Fluid Business Coaching, the Levels Framework® is the cornerstone of everything we do from our self study programs to our 1-2-1 coaching.


Find out if 1-2 coaching is right for you

Learn more about our self-paced online courses