Charlotte Richardson-Beck No Comments

FBP 127: Why should your customers buy from you?

What makes your business different from your competitors? Knowing your business’ unique difference gives you an understanding of why your customers buy from you. Using Starbucks as an example, Ray and Andy explain that people don’t just go for the coffee, it’s a comfy meeting place with Wifi. In this episode, Ray and Andy share how to learn why your customers buy from you.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

FBP 124: The Growth Triangle

Cash is one of the key drivers in business and a lack of cash restricts growth in small businesses. In this episode of the Fluid Business Podcast, Ray Moore explains the Growth Triangle, which is a visualisation the process of business growth, profits and cash flow.

Click here to download the diagram.

If you’d like to view the Accounts: Debunked webinar, click www.fluidbusiness.co.uk/accounts-debunked/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

FBP 122: How Well Do Your Customers Know Your Business?

Do your customers know all the products and services your business offers? Andy Sleet and Ray Moore share why you shouldn’t make assumptions about how much your clients know about your business. They also share some tips and tricks on how to spot opportunities with your existing clients.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

How well do your clients know your business?

One of the key drivers of business is ‘Delivery.’ This refers to the consistency and quality of your products and/or services and is usually a focus for business owners. However, for most business owners the priority is driving sales and finding new clients. This can lead to your current, most valuable clients being forgotten.

You’ll be aware that there are some customers that are more valuable to your business (your ‘ideal’ clients). But are these clients aware of all the products and services your business offers? Maybe you’ve told them, or mentioned it in the past. But do they have a full understanding and awareness of everything your business offers?

It’s a well-know fact that getting new clients to purchase from your business is much harder than selling to your existing clients. So what are you doing to identify new opportunities with your existing clients? Getting a true understanding of your customers will help you to sell more. The more you know about their needs and the products or services they use, the easier it is to see opportunities for your business.

TIP

Take some time to get to know your clients, consider using a spreadsheet to register:

  • What your clients currently purchase from you
  • What they use, but purchase elsewhere

Use this information to spot the opportunities and build offers to create awareness.

You might notice a spike in sales as your customers become aware of the wider range of products and services your business offers. And, even if some decide not to purchase with you now, your business will become a suitable alternative if something changes with their current supplier.

This process of getting to know your clients is important for more than the reason of cross/up selling. Having a deeper and clearer understanding of your clients, their needs and current suppliers, you’ll get a better understanding of your target market. Use the information you’ve learnt to build customer profiles and segments that can then be used in your marketing efforts.

The key benefits of getting a true understanding of your clients, and for your clients to have a true understanding of your business are to:

  • Build better relationships with key decision makers
  • Improve awareness of current clients needs
  • Meet client needs more effectively
  • Profile/segment your target audience
  • Increase effectiveness of marketing

For more on this topic, tune in to Episode 122 of the Fluid Business Podcast:

Charlotte Richardson-Beck No Comments

FBP 118: Leadership: How do others view you?

Have you ever met someone that you didn’t connect with, but you’re not sure why? Well, that’s your inbuilt ‘Congruency Meter’ measuring character and charisma and helping you form an impression of someone.

On this episode of the Fluid Business Podcast, Ray and Andy discuss how this impacts leadership and why character and charisma are major influences on your leadership success.

More on this topic is available on the Levels Blog.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

FBP 113: Why The Peter Principle Could Limit Your Business’s Success

On Episode 113 of the Fluid Business Podcast, Andy Sleet and Ray Moore discuss The Peter Principle. Originally devised by Laurence J. Peter, the principle explains how employees often rise to their level of ‘incompetence.’

Find out how to can limit business success, and what business owners and leaders can do to overcome it.

Read more on the blog: http://www.thelevelsblog.com/how-to-develop-your-home-grown-managers/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

FBP 112: Business and Financial Planning: What Is Your Magic Number?

Andy Sleet joins Charlotte from the Marketing team on this episode of the Fluid Business Podcast. They're discussing The Magic Number, following the recent event that Fluid Business Coaching co-hosted with Sound Financial Planning. Andy explains what it means, how business coaching and financial planning go hand-in-hand and why it is so important for business owners.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

FBP 103: You Ask We Answer: Should you employ family and friends?

Hugo Heij and Ray Moore are back on the Fluid Business Podcast answering your family business questions. This week they’re answering this listener’s question:

“So many people have warned me against hiring family members and friends. Is it really a bad idea and how can I make it work?”

Dealing with difficult situations can be hard especially when employing family and friends. Hugo and Ray discuss best practice and why establishing fair systems and processes is essential for the business to run smoothly.

Got a question about your business? Send it to us at [email protected]

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

FBP 102: You Ask We Answer: What makes a business a family business?

We asked for your family business questions, so this week Hugo Heij and Ray Moore are answering this listener’s question:

“I’ve employed my son and daughter in my business and hope that they will take over one day. But other people in the business seem resentful towards them. How can I resolve this?”

Hugo and Ray delve into why business owners need to make a conscious and open decision about bringing family members into the business.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

FBP 098: Why SMEs Need A Strategic Plan

Hugo Heij and Andy Sleet explore the importance of strategic planning and how business owners can plan for new opportunities and unexpected disruptors.

Read the article here.

Check out the Fluid Business Magazine.

Book: Team of Teams: New Rules of Engagement for a Complex World, written by General Stanley McChrystal.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.