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FBP 127: Why should your customers buy from you?

What makes your business different from your competitors? Knowing your business’ unique difference gives you an understanding of why your customers buy from you. Using Starbucks as an example, Ray and Andy explain that people don’t just go for the coffee, it’s a comfy meeting place with Wifi. In this episode, Ray and Andy share how to learn why your customers buy from you.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 125: Transitioning from Worker to Owner Mindset

One of the most challenging things facing the founder or owner of a growing business is the change in mindset to transition from a worker to an owner. Ray Moore and Andy Sleet discuss some of the ‘hats’ business owners need to wear – from work and supervisor to director and owner. In this episode, Ray and Andy will also get you to think about where your value is in the business and how to maximise this.

Build on concepts covered in Ray Moore’s second book: Can YOU Step Up to the Growth Challenge?

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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Don’t lose sight of your end goal

One of the most challenging things for business owners is to grow their mindset along side their business – transitioning from the ‘Worker’ mindset to the ‘Owner’ mindset.

Ray Moore categorises the different mindsets as the ‘hats’ the business owner wears. There are five hats that, these are:

Worker – Gets on with daily work tasks and activities – doing the do!

Supervisor – Delegates activities to others. Sets and aligns the priorities to achieve the plan. Also gets on with their ‘real work’ – doing the do.

Manager – Agrees milestones (budgets, plans, targets etc.) with the Director and delegates tasks to others in order to achieve the plan. In addition, they get on with their ‘real work’ – doing the do!

Director – Sets the direction of the business that will achieve the objectives set by the owner. They set and agree the Managers goals to ensure they are aligned and regularly monitor the progress against agreed milestones. In addition, they have their own priorities, which they see as their ‘real work.’

Owner – Sets the objectives of the business (the End in Mind). They inspire and enrol the Directors and ensure the direction set is aligned to the vision, then regularly monitor progress against the plan. In addition, they set their own priorities and spend a proportion of time getting on with what they see as their ‘real work.’

Which hat do you wear the most in your business?

In large corporations, job roles are often more defined and there is a clearer hierarchy. People are more likely to spend the most time wearing the hat that corresponds with their job title.

However, things are different in SMEs. The lines are blurred around roles and titles and the business owner is likely to wear many of the hats, from Worker to Director – and they probably change hats many times a day!

The key to successfully transitioning through the Levels and growing your business, lies in the proportion of time you spend wearing each hat. Getting too comfortable wearing the wrong hat is a real danger to your business and business growth, and can result in your business becoming short sighted.

In the definition of each hat, you’ll see that they all have ‘real work’ to get on with. Don’t lose sight of the end goal for your business, whether its security or freedom. The only way to reach it is by changing the way you think. And, if you don’t, you’ll be stuck in the daily grind forever.

Based on Ray Moore's second book: Can YOU Step Up To The Growth Challenge?

Ray Moore and Andy Sleet cover this topic in more detail on the Fluid Business Podcast, listen below:

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FBP 124: The Growth Triangle

Cash is one of the key drivers in business and a lack of cash restricts growth in small businesses. In this episode of the Fluid Business Podcast, Ray Moore explains the Growth Triangle, which is a visualisation the process of business growth, profits and cash flow.

Click here to download the diagram.

If you’d like to view the Accounts: Debunked webinar, click www.fluidbusiness.co.uk/accounts-debunked/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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How well do your clients know your business?

One of the key drivers of business is ‘Delivery.’ This refers to the consistency and quality of your products and/or services and is usually a focus for business owners. However, for most business owners the priority is driving sales and finding new clients. This can lead to your current, most valuable clients being forgotten.

You’ll be aware that there are some customers that are more valuable to your business (your ‘ideal’ clients). But are these clients aware of all the products and services your business offers? Maybe you’ve told them, or mentioned it in the past. But do they have a full understanding and awareness of everything your business offers?

It’s a well-know fact that getting new clients to purchase from your business is much harder than selling to your existing clients. So what are you doing to identify new opportunities with your existing clients? Getting a true understanding of your customers will help you to sell more. The more you know about their needs and the products or services they use, the easier it is to see opportunities for your business.

TIP

Take some time to get to know your clients, consider using a spreadsheet to register:

  • What your clients currently purchase from you
  • What they use, but purchase elsewhere

Use this information to spot the opportunities and build offers to create awareness.

You might notice a spike in sales as your customers become aware of the wider range of products and services your business offers. And, even if some decide not to purchase with you now, your business will become a suitable alternative if something changes with their current supplier.

This process of getting to know your clients is important for more than the reason of cross/up selling. Having a deeper and clearer understanding of your clients, their needs and current suppliers, you’ll get a better understanding of your target market. Use the information you’ve learnt to build customer profiles and segments that can then be used in your marketing efforts.

The key benefits of getting a true understanding of your clients, and for your clients to have a true understanding of your business are to:

  • Build better relationships with key decision makers
  • Improve awareness of current clients needs
  • Meet client needs more effectively
  • Profile/segment your target audience
  • Increase effectiveness of marketing

For more on this topic, tune in to Episode 122 of the Fluid Business Podcast:

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FBP 103: You Ask We Answer: Should you employ family and friends?

Hugo Heij and Ray Moore are back on the Fluid Business Podcast answering your family business questions. This week they’re answering this listener’s question:

“So many people have warned me against hiring family members and friends. Is it really a bad idea and how can I make it work?”

Dealing with difficult situations can be hard especially when employing family and friends. Hugo and Ray discuss best practice and why establishing fair systems and processes is essential for the business to run smoothly.

Got a question about your business? Send it to us at [email protected]

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 102: You Ask We Answer: What makes a business a family business?

We asked for your family business questions, so this week Hugo Heij and Ray Moore are answering this listener’s question:

“I’ve employed my son and daughter in my business and hope that they will take over one day. But other people in the business seem resentful towards them. How can I resolve this?”

Hugo and Ray delve into why business owners need to make a conscious and open decision about bringing family members into the business.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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Accountability: The key to achieving business goals

Written by Ray Moore.

Ask a hundred people if they are happy to be held accountable for achieving their goals and results and 95% will smile, nod their head, willingly accept and agree to be held accountable.

However, the reality is the total opposite with the majority doing everything they can to avoid accountability. Often this is not intentional but the outcome is doomed just the same.

Why is this the case?

Humans become programmed to avoid accountability.

All around us this belief is reinforced by society at large and evidenced in the newspapers and on television. From politicians blaming the last government to bankers denying any wrongdoing or FTSE 100 CEOs explaining the reasons for unexpected drops in profits whilst still expecting their bonus.

The list goes on and on but how can we hold accountable people in our businesses.

Well the first thing to understand is no one can hold anyone else accountable unless that person has agreed and is totally committed to make it happen. It is essential that they are prepared to be held accountable for the agreed results or outcome within the agreed timeframe and that they truly take ownership of the goal and are prepared to take responsibility of their actions.

By definition this must mean that they have the necessary skills and resources to get the result or outcome. So always carry out a reality check to make sure the resources are available and the individual or team have the right skills and desire to carry out the task. The golden rule is check, don't assume.

 

Avoid digging elephant traps at all costs.

This is where we know the outcome is not realistic and achievable within the time scale or with the resources available, but we still set people up to fail. And guess what, they will fall into the trap and just like elephants they won't forget and next time they wont be so willing to take on the challenge.

Agree in advance how the outcome is to be measured and set the appropriate KPIs (Key Performance Indicators). Always hold people accountable on facts not opinions. Ensure all parties are using the same information and that the KPIs are timely, accurate and available to all involved.

KPIs are to Keep People Informed on their progress and to give understanding and flexibility to achieve the goal. Make KPIs a positive feedback tool not a negative stick to beat or prod.

 

Here are two ploys often used to avoid being held accountable.

First, watch out for smoke screens.

This is where the issue is lost in other issues. The most common is questioning of the facts – but can come in many forms. Doubt is placed on the validity of the measurement and you end up feeling confused as you never really got down to the root of the problem.

Secondly, be aware of ‘curve balls'.

These are where a totally extraneous issue is raised and before you know it the conversation has gone off in a totally different direction. It's keeping away from the question that really needs to be addressed to a safe subject that takes off the pressure and avoids the accountability.

For professional smoke screen or use of curve balls just watch any politician being interviewed on the TV or perhaps just be a fly on the wall in any of the meetings in your business!

Think about your own business and if you find smoke screens or curve balls being used on you or indeed by you then check to see whether true accountability exists in your business. Perhaps this is a symptom of a much deeper disease but that is a whole new issue.

 

Fluid Business Coaches, Andy Sleet and Ray Moore, are on the Fluid Business Podcast discussing accountability in more detail:

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FBP 096: Make business a success without sacrificing family life

Running a small business takes a lot of hard work. Whether it’s a start up or a third-generation family business, it’s likely you’ve done more than your fair share of 12-hour days and weekends. With Father's Day soon approaching, Ray Moore and Hugo Heij are talking about why you should focus on achieving a healthy work:life balance.

Read the blog here: thelevelsblog.com/what-price-will-you-pay/

Find out more about Ray Moore's book: fluidbusiness.co.uk/the-levels-book

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Charlotte Richardson-Beck No Comments

FBP 095: Continuous Learning: Work Smarter Not Harder

Gazelles Certified Business Coach, Andy Sleet, has just returned from the Gazelles annual summit in San Antonio, Texas. Hugo Heij joins him in the Podcasting studio to find out what he learnt and why continuous learning is essential to remain relevant in an ever-changing business environment.

Andy discusses some of the highlights from the speakers, including the following books:

  • Robert Cialdini – Pre-Suasion
  • Michael Bungay Stanier – Say Less, Ask More & Change the Way You Lead forever
  • Chris Zook – The Founder’s Mentality: How to Overcome the Predictable Crises of Growth

Read more on the Fluid Business Coaching Blog.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.