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FBP 124: The Growth Triangle

Cash is one of the key drivers in business and a lack of cash restricts growth in small businesses. In this episode of the Fluid Business Podcast, Ray Moore explains the Growth Triangle, which is a visualisation the process of business growth, profits and cash flow.

Click here to download the diagram.

If you’d like to view the Accounts: Debunked webinar, click www.fluidbusiness.co.uk/accounts-debunked/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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How well do your clients know your business?

One of the key drivers of business is ‘Delivery.’ This refers to the consistency and quality of your products and/or services and is usually a focus for business owners. However, for most business owners the priority is driving sales and finding new clients. This can lead to your current, most valuable clients being forgotten.

You’ll be aware that there are some customers that are more valuable to your business (your ‘ideal’ clients). But are these clients aware of all the products and services your business offers? Maybe you’ve told them, or mentioned it in the past. But do they have a full understanding and awareness of everything your business offers?

It’s a well-know fact that getting new clients to purchase from your business is much harder than selling to your existing clients. So what are you doing to identify new opportunities with your existing clients? Getting a true understanding of your customers will help you to sell more. The more you know about their needs and the products or services they use, the easier it is to see opportunities for your business.

TIP

Take some time to get to know your clients, consider using a spreadsheet to register:

  • What your clients currently purchase from you
  • What they use, but purchase elsewhere

Use this information to spot the opportunities and build offers to create awareness.

You might notice a spike in sales as your customers become aware of the wider range of products and services your business offers. And, even if some decide not to purchase with you now, your business will become a suitable alternative if something changes with their current supplier.

This process of getting to know your clients is important for more than the reason of cross/up selling. Having a deeper and clearer understanding of your clients, their needs and current suppliers, you’ll get a better understanding of your target market. Use the information you’ve learnt to build customer profiles and segments that can then be used in your marketing efforts.

The key benefits of getting a true understanding of your clients, and for your clients to have a true understanding of your business are to:

  • Build better relationships with key decision makers
  • Improve awareness of current clients needs
  • Meet client needs more effectively
  • Profile/segment your target audience
  • Increase effectiveness of marketing

For more on this topic, tune in to Episode 122 of the Fluid Business Podcast:

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FBP 120: The four drivers of business growth

In this episode of the Fluid Business Podcast, Ray Moore and Andy Sleet are talking about the pattern of business growth.

Listen as Ray explains why businesses don’t grow in a straight line and why it actually involves a series of growth and plateau. Ray and Andy explain the role the four drivers play in business growth.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 117: Making Business Decisions: It’s Your Choice

In this episode of the Fluid Business Podcast, Andy Sleet and Ray Moore discuss why business owners can struggle to make business decisions. Learn why you always have a choice and by avoiding making a decision is your choice to remain the same.

Read more on The Levels Blog: http://www.thelevelsblog.com/at-the-end-of-the-day-its-your-choice/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 113: Why The Peter Principle Could Limit Your Business’s Success

On Episode 113 of the Fluid Business Podcast, Andy Sleet and Ray Moore discuss The Peter Principle. Originally devised by Laurence J. Peter, the principle explains how employees often rise to their level of ‘incompetence.’

Find out how to can limit business success, and what business owners and leaders can do to overcome it.

Read more on the blog: http://www.thelevelsblog.com/how-to-develop-your-home-grown-managers/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 112: Business and Financial Planning: What Is Your Magic Number?

Andy Sleet joins Charlotte from the Marketing team on this episode of the Fluid Business Podcast. They're discussing The Magic Number, following the recent event that Fluid Business Coaching co-hosted with Sound Financial Planning. Andy explains what it means, how business coaching and financial planning go hand-in-hand and why it is so important for business owners.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 109: The difference between a leader and a manager

Hugo Heij and Andy Sleet are on the Fluid Business Podcast discussing the difference between leadership and management. Hugo explains why he believes that you can manage tasks, but not people, as people need leadership. He goes on to explain the ’16 cylinders’ concept and why employees seem to loose their drive and passion.

Recommended reading:
Lead without a title, written by Robin Sharma
www.fluidbusiness.co.uk/many-people-c…kes-a-leader/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 106: Is your business out of balance?

Ray Moore and Andy Sleet discuss the common symptoms business owners experience when their business is out of balance. Without planning, growth often disrupts the drivers in your business. So, how can you achieve balanced growth? Tune in to find out!

To get your free business growth book, visit: thelevelsbook.com/order

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 104: Accounts Debunked

Business Coaches Ray Moore and Andy Sleet are on this Episode of the Fluid Business Podcast talking on the subject of accounting and finance. Often an overwhelming subject for business owners, Ray and Andy discuss the importance of having a good financial understanding of your business. Register below for Ray's free Accounts Debunked webinar series.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 103: You Ask We Answer: Should you employ family and friends?

Hugo Heij and Ray Moore are back on the Fluid Business Podcast answering your family business questions. This week they’re answering this listener’s question:

“So many people have warned me against hiring family members and friends. Is it really a bad idea and how can I make it work?”

Dealing with difficult situations can be hard especially when employing family and friends. Hugo and Ray discuss best practice and why establishing fair systems and processes is essential for the business to run smoothly.

Got a question about your business? Send it to us at [email protected]

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.