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Don’t lose sight of your end goal

One of the most challenging things for business owners is to grow their mindset along side their business – transitioning from the ‘Worker’ mindset to the ‘Owner’ mindset.

Ray Moore categorises the different mindsets as the ‘hats’ the business owner wears. There are five hats that, these are:

Worker – Gets on with daily work tasks and activities – doing the do!

Supervisor – Delegates activities to others. Sets and aligns the priorities to achieve the plan. Also gets on with their ‘real work’ – doing the do.

Manager – Agrees milestones (budgets, plans, targets etc.) with the Director and delegates tasks to others in order to achieve the plan. In addition, they get on with their ‘real work’ – doing the do!

Director – Sets the direction of the business that will achieve the objectives set by the owner. They set and agree the Managers goals to ensure they are aligned and regularly monitor the progress against agreed milestones. In addition, they have their own priorities, which they see as their ‘real work.’

Owner – Sets the objectives of the business (the End in Mind). They inspire and enrol the Directors and ensure the direction set is aligned to the vision, then regularly monitor progress against the plan. In addition, they set their own priorities and spend a proportion of time getting on with what they see as their ‘real work.’

Which hat do you wear the most in your business?

In large corporations, job roles are often more defined and there is a clearer hierarchy. People are more likely to spend the most time wearing the hat that corresponds with their job title.

However, things are different in SMEs. The lines are blurred around roles and titles and the business owner is likely to wear many of the hats, from Worker to Director – and they probably change hats many times a day!

The key to successfully transitioning through the Levels and growing your business, lies in the proportion of time you spend wearing each hat. Getting too comfortable wearing the wrong hat is a real danger to your business and business growth, and can result in your business becoming short sighted.

In the definition of each hat, you’ll see that they all have ‘real work’ to get on with. Don’t lose sight of the end goal for your business, whether its security or freedom. The only way to reach it is by changing the way you think. And, if you don’t, you’ll be stuck in the daily grind forever.

Based on Ray Moore's second book: Can YOU Step Up To The Growth Challenge?

Ray Moore and Andy Sleet cover this topic in more detail on the Fluid Business Podcast, listen below:

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FBP 124: The Growth Triangle

Cash is one of the key drivers in business and a lack of cash restricts growth in small businesses. In this episode of the Fluid Business Podcast, Ray Moore explains the Growth Triangle, which is a visualisation the process of business growth, profits and cash flow.

Click here to download the diagram.

If you’d like to view the Accounts: Debunked webinar, click www.fluidbusiness.co.uk/accounts-debunked/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 122: How Well Do Your Customers Know Your Business?

Do your customers know all the products and services your business offers? Andy Sleet and Ray Moore share why you shouldn’t make assumptions about how much your clients know about your business. They also share some tips and tricks on how to spot opportunities with your existing clients.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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How well do your clients know your business?

One of the key drivers of business is ‘Delivery.’ This refers to the consistency and quality of your products and/or services and is usually a focus for business owners. However, for most business owners the priority is driving sales and finding new clients. This can lead to your current, most valuable clients being forgotten.

You’ll be aware that there are some customers that are more valuable to your business (your ‘ideal’ clients). But are these clients aware of all the products and services your business offers? Maybe you’ve told them, or mentioned it in the past. But do they have a full understanding and awareness of everything your business offers?

It’s a well-know fact that getting new clients to purchase from your business is much harder than selling to your existing clients. So what are you doing to identify new opportunities with your existing clients? Getting a true understanding of your customers will help you to sell more. The more you know about their needs and the products or services they use, the easier it is to see opportunities for your business.

TIP

Take some time to get to know your clients, consider using a spreadsheet to register:

  • What your clients currently purchase from you
  • What they use, but purchase elsewhere

Use this information to spot the opportunities and build offers to create awareness.

You might notice a spike in sales as your customers become aware of the wider range of products and services your business offers. And, even if some decide not to purchase with you now, your business will become a suitable alternative if something changes with their current supplier.

This process of getting to know your clients is important for more than the reason of cross/up selling. Having a deeper and clearer understanding of your clients, their needs and current suppliers, you’ll get a better understanding of your target market. Use the information you’ve learnt to build customer profiles and segments that can then be used in your marketing efforts.

The key benefits of getting a true understanding of your clients, and for your clients to have a true understanding of your business are to:

  • Build better relationships with key decision makers
  • Improve awareness of current clients needs
  • Meet client needs more effectively
  • Profile/segment your target audience
  • Increase effectiveness of marketing

For more on this topic, tune in to Episode 122 of the Fluid Business Podcast:

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How to get those moments of clarity

You may have recently seen our Accounts: Debunked webinar, but what does ‘debunked’ actually mean? 

Let’s start with a definition.

Debunked means to cut through the ‘rubbish’ and get to the core of the subject. It's about removing the confusing jargon and acronyms to help you build a true understanding of the foundations of the subject.

As a business owner, you may find that you are hugely successful at what you do. But, you don’t really understand why; what do you do differently to everyone else?

This often occurs when we don’t truly understand a particular experience. When trying to explain what we do to other people, we can’t see why they don’t understand. To us it’s just ‘common sense’ and it can be hard realise that the real problem lies in our own blind areas.

That’s why we’re running a series of webinars and interviews ‘debunking’ different areas of small business. We started with ‘Accounts.’ Ray Moore explained each key areas of accounts that business owners ‘need’ to know and understand to get clear and deeper understanding.

What's next?

Now, we’re excited to announce that we’re teaming up with Paula Fisher, Founder of Practical HR, to produce a two-part webinar interview series – Management: Debunked. Paula has more than 30 years of HR expertise and, alongside Ray Moore, will be covering:

  • Employment law
  • Hiring and firing
  • Home-grown managers
  • Developing the leaders of the future
Register now to receive the webinars.

Ray Moore is on the Fluid Business Podcast with Andy Sleet discussing the DEBUNKED series in more detail. Listen below, or head over to Apple Podcasts or Stitcher.

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FBP 118: Leadership: How do others view you?

Have you ever met someone that you didn’t connect with, but you’re not sure why? Well, that’s your inbuilt ‘Congruency Meter’ measuring character and charisma and helping you form an impression of someone.

On this episode of the Fluid Business Podcast, Ray and Andy discuss how this impacts leadership and why character and charisma are major influences on your leadership success.

More on this topic is available on the Levels Blog.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 116: Team Communication: Understanding the hidden barrier

Business Coaches Ray Moore and Andy Sleet are on this episode of the Fluid Business Podcast exploring why team communication often fails. Missed deadlines and targets are the result of this hidden barrier to effective communication in your business. Tune in to find out more.

Read more on The Levels Blog: www.thelevelsblog.com/heres-how-to-g…ion-in-a-team/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 115: Solve Problems, Not Symptoms

When an issue arises in business, we’re very quick to look for a solution. But how often do we take a helicopter view so that we can get to the root cause of the issue? Ray Moore and Andy Sleet are on the Fluid Business Podcast discussing why ‘quick fixes’ won’t help your business in the long term.

Read more on the Levels Blog: www.thelevelsblog.com/time-to-take-t…licopter-view/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

Check out the other episodes in our ‘Business Efficiency' playlist.

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FBP 112: Business and Financial Planning: What Is Your Magic Number?

Andy Sleet joins Charlotte from the Marketing team on this episode of the Fluid Business Podcast. They're discussing The Magic Number, following the recent event that Fluid Business Coaching co-hosted with Sound Financial Planning. Andy explains what it means, how business coaching and financial planning go hand-in-hand and why it is so important for business owners.

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.

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FBP 109: The difference between a leader and a manager

Hugo Heij and Andy Sleet are on the Fluid Business Podcast discussing the difference between leadership and management. Hugo explains why he believes that you can manage tasks, but not people, as people need leadership. He goes on to explain the ’16 cylinders’ concept and why employees seem to loose their drive and passion.

Recommended reading:
Lead without a title, written by Robin Sharma
www.fluidbusiness.co.uk/many-people-c…kes-a-leader/

Our team of professional business coaches share their expert knowledge and experience every single week, empowering you, the business owner, to develop and grow your business the right way.

Join us as we cover core subjects areas in our unique and relaxed way, including: Rapid Growth, Family Business, Team, Efficiency and so much more.